Fort Worth Independent School District
To solve a district-wide hiring crisis for all departments, Fort Worth ISD launched an efficient recruitment campaign that worked bilingually without losing momentum. The results spoke for themselves: the district netted roughly 300 weekly applications during the campaign's run.
School District
Recruiting Campaign
The playful nature of the campaign provides an inviting feeling, a caricature of the experience of working in a school setting.
We explored various interesting methods of putting the campaign out into the community.
