Four Corners Brewery
Four Corners Brewery needed a quick turnaround for a handful of concepts, I was able to provide a pair of concepts that lead to the full development of 'Chingon Especial' - a light beer aimed at a younger audience looking to be more controlled with their alcohol intake.
Food & Beverage
Concepting
Four Corners had an interesting issue - their audience wants to be less intoxicated, so they started to stay away from IPAs. So they needed a 'lite beer' look that fit in but let people know it was still them.
Four Corners ended up going with a mix of my 2 concepts and created something that makes you think 'lite beer' without losing that FCBC sheen.
